SPG Metall

Background

Delivered a full redesign for SPG Metall, rebuilding both the visual identity and the underlying product structure. The old product browsing experience was cluttered and difficult to navigate. The new architecture reorganized products into a clearer hierarchy, introduced filtering, and made it significantly faster to find what you need. The result was a modern, professional presence that matched the quality of the company's actual work.

How it works

1. 01Reorganised a cluttered catalogue into a clearer product hierarchy.
2. 02Introduced filtering so products are faster to find.
3. 03Rebuilt the browsing experience and visual identity from scratch.

Outcome

• A modern presence that matches the company's work
• Faster product discovery
• Cleaner information architecture